The Plative Brand
Plative’s visual identity is grounded in a simple idea: we meet you where you are and move you forward.
Acceptable Use of Our Logo
ON LIGHT BACKGROUNDS
ON DARK BACKGROUNDS
Our Color Palette
Primary Brand Colors
Crimson
HEX #E14136
R: 225 G: 65 B: 54
C: 0 M: 96 Y: 93 K: 0
Navy Blue
HEX #262A42
R: 38 G: 42 B: 66
C: 88 M: 81 Y: 46 K: 47
Soft Navy
HEX #425582
R: 66 G: 85 B: 130
C: 86 M: 76 Y: 24 K: 7
Gold
HEX #DEAB57
R: 222 G: 171 B: 87
C: 8 M: 36 Y: 85 K: 0
Secondary Brand Colors
Deep Teal
HEX #005957
R: 0 G: 89 B: 87
C: 100 M: 42 Y: 62 K: 29
Teal
HEX #0D9DA4
R: 13 G: 157 B: 164
C: 90 M: 12 Y: 38 K: 0
Soft Teal
HEX #9CDAE6
R: 156 G: 218 B: 230
C: 41 M: 0 Y: 10 K: 0