How Concussion Legacy Foundation Accelerated Their Impact by Replacing eTapestry with Salesforce Nonprofit Cloud, Pardot, and Classy.

"Plative's team was thorough, responsive, and flexible. They really made us feel like they cared about our organization's success as much as we do, and it showed in the results. Truly the best agency partner experience we've ever had."

Brandon Drummond

Director of Digital Strategy

About Concussion Legacy Foundation

Concussion Legacy Foundation (CLF) was founded on June 14, 2007, by Chris Nowinski, Ph.D., and Dr. Robert Cantu with the vision for a world without Chronic traumatic encephalopathy (CTE) and concussion safety without compromise. The Concussion Legacy Foundation’s mission is to support athletes, Veterans, and all affected by concussions and CTE; achieve smarter sports and sager athletes through education and innovation, and end CTE through prevention and research. 

Business Case

The Concussion Legacy Foundation was using Blackbaud eTapestry and they needed a more scalable and customizable system that would grow with their organization. They lacked the ability to track the journey of constituents through all touchpoints, streamline reporting, process payments for fundraising, and strategically market to CLFs constituency based on key supporter information.


Concussion Legacy Foundation migrated from Blackbaud eTapestry to Salesforce Nonprofit Cloud allowing them to track a donation pledge all the way through to receiving payment. Salesforce Pardot was implemented to run their email campaigns, Form Assembly for program applications and intake, and online donations and event management was handled with Classy


Implementing Salesforce allowed Concussion Legacy Foundation to manage all constituents, programs, and marketing in one place. It improved their data quality and provided more accurate reporting. Key information in Pardot enabled them to strategically market to constituents and Classy created a more engaging event and fundraising management.

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