Leading Real Estate Investment Manager Taps Plative to Create a Central Source of Truth

“Plative took a great approach… they made sure we had a wide selection of professionals in different disciplines through our process.”

Josh Goldman

Managing Director, Development


Gemdale USA Corporation is a real estate investment and development company headquartered in Pasadena, California. Gemdale USA develops office, multifamily rental and for-sale residential projects, either stand alone or mixed-use with retail.


Gemdale engaged with Plative to fundamentally change the way they manage acquisitions, leasing, development, reporting, and data consolidation. They struggled with consolidation of data across the entire organization.


Plative implemented Salesforce, Milestones PM+, Tableau CRM. To complement this, Plative also integrated Sage 300 and Yardi Voyager data.


After the implementation Gemdale is now able to manage all processes in one system. Sage 300 and Yardi Voyager data allow for a comprehensive understanding of budgeting and forecasting per development/asset. Gemdale now has a single source of truth within their organization.


  • Salesforce
  • Salesforce Tableau
  • Salesforce Appexchange
  • Sage 300
  • Yardi Voyager

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