CUSTOMER STORY
Replacing Raiser’s Edge: How Landesa Unified Donor Data with Salesforce
Landesa Rural Development Institute is a nonprofit that partners with governments and organizations worldwide to secure legal land rights for the poorest families. Since 1967, it has helped over 180 million families across 50 countries gain control of their land, enabling them to improve food security, health, education, and economic stability. Working with global partners like the World Bank, USAID, and the United Nations, Landesa designs and implements land policies that promote social justice and economic growth. Headquartered in Seattle, the organization operates offices across Asia and Africa and currently works in countries including India, China, Kenya, Ethiopia, and Tanzania.
TECHNOLOGIES INVOLVED
Business Case
Landesa maintained a Blackbaud Raisers Edge database that managed their marketing automation, programs, and P2P fundraising. While the systems were built and created by the same company, they experienced a significant lack of adoption due to the user interface difficulties between departments that have come to be synonymous with Blackbaud products. The initiative to look for alternative solutions was then started by the Landesa team.
Solution
To fully replace Blackbaud Raiser’s Edge, Plative partnered with Harness to build and administer a beautiful web portal and peer-to-peer fundraising solution that was direct to Salesforce. This enabled Landesa to capture all donation activity and use this information to build a 360-degree view of all constituents and donors. We then leveraged this data to build segmented lists in Pardot for Marketing Automation to approach the right constituents with the right message at the right time. The key to the success of this engagement really depended on migrating Raiser’s Edge to Salesforce. To accomplish this data migration, Plative used our proprietary software to extract data from the Blackbaud database into a Plative-hosted staging environment where we were able to apply data transformations to the data to ensure that we could prepare the data for its ultimate destination, which was Salesforce Nonprofit Cloud. Once the data was staged and transformed, Plative conducted a test load, full data load, and ultimately, a final data differential load before going live.
Outcomes
Landesa’s global team has officially been able to leave Blackbaud entirely for Salesforce and Pardot on their front office and program management. By partnering with Harness, Landesa was able to host beautiful and engaging landing pages for their donor base to increase peer-to-peer fundraising.
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