The Positivity Project Empowers Students to Build Positive Relationships Through Google Cloud, Salesforce, and Pardot

“Our vision would not have been attainable without partnering with Plative. They were able to seamlessly tie together Salesforce, Pardot, Google Cloud, and Einstein Analytics for an all-in-one solution!”

Jeff Bryan

Co-Founder and Executive Director

About The Positivity Project

Founded by two United States Marines, The Positivity Project is on a mission to empower America’s youth to build positive relationships and become their best selves. They do this by partnering with K-12 Schools to equip educators with the training, strategy, and digital resources they need to teach positive psychology to students across the USA.

Business Case

The Positivity Project delivers all of its content to schools using Google Cloud Enterprise and Google Classroom. Aside from program management, they needed to streamline the onboarding process for new schools, as well as engage their constituents throughout each stage in their journey.


Salesforce Nonprofit Success Pack is the backbone that manages all programs and the entire onboarding process. Pardot was implemented to engage new schools, constituents, and send content to engaged organizations. Plative created a point-to-point integration between Salesforce and Google Cloud Platform to bring in their curriculum data so that it can be coupled with Salesforce data and reported on with Einstein Analytics.


With Pardot as the constituent engagement tool and Salesforce as the agility layer on top of all of their platforms, Positivity Project is able to easily visualize all content adoption metrics among all of the schools that subscribe to their content using Salesforce Einstein Analytics. 

Check out this video to learn more about the work we did with The Positivity Project.

Let's Get Started