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As the hype around AI reaches its peak, numerous well-known technology companies are eagerly capitalizing on the trend. From IBM’s AI-focused US Open advertisements to Microsoft and Google’s race to establish dominance in the field of generative AI, it seems that everyone is jumping on the bandwagon. However, one notable exception to this trend is…
Join Plative at Dreamforce
Time and time again we see tech companies who come to us bogged down by custom pricing and quoting. It breaks our hearts! Luckily, the solution is straightforward. It’s Salesforce CPQ with Plative’s custom automations for tech which can automate their pricing and quoting processes, providing a seamless and streamlined experience for both sales teams…
Everyone wants custom these days. It’s especially hard for Tech companies, Consumer Packaged Goods, and Professional Services companies who need to build their operations to deliver customized products and services so that they can meet the unique needs of their customers. However, creating a custom lead-to-cash process that is efficient and effective can be challenging,…
What is product-led Growth (PLG)? Since 2018, the concept of product-led growth (PLG) has emerged as a major tenant of some of the fastest-growing SaaS companies that have exited at eye-watering multiples in recent years. Unlike traditional SaaS go-to-market strategies driven by large sales and marketing teams, organizations that embrace product-led growth place the product…
Fun Facts (3): What do you do at Plative? What’s your favorite thing to do where you currently live? What would you do if you didn’t choose your career path? What is your most unusual or hidden talent?
Fun Facts: What do you do at Plative? What’s your favorite thing to do where you currently live? What would you do if you didn’t choose your career path? What is your most unusual or hidden talent?
As subject matter experts in the Pardot-Account Engagement field, Plative is frequently approached for advice on the most effective methods for handling List Segmentation in Account Engagement. We want to help take you under the hood with Pardot. Some of the typical questions we receive include: Answering these questions is no simple task, as it…
In the digital age, personalization has become a critical component of any successful marketing campaign and activating audiences with your existing website is a poweful skill. Today’s consumers expect a seamless and tailored experience as they navigate your website and interact with your brand. Marketing Cloud Personalization is a powerful tool to help you create…
In the competitive world of digital marketing, businesses are constantly seeking ways to improve the effectiveness of their campaigns and maximize their return on investment. Salesforce Marketing Cloud, a powerful marketing automation tool, has proven to be a game-changer for many organizations. This comprehensive platform enables businesses to execute personalized and targeted campaigns across multiple…
In today’s competitive business landscape, it’s crucial for organizations to streamline their operations and empower their employees with the right tools for success. One such tool is marketing automation, which can significantly improve worker experience when implemented effectively. Salesforce, a leading customer relationship management (CRM) platform, offers robust marketing automation features that can boost efficiency,…
Since the public launch of OpenAI, the internet has become flooded with a consistent stream of articles about how companies can make use of a wide array of newly minted AI tools like ChatGPT, DALL-E, and more. As of writing this post, companies like NVIDIA, Oracle, Salesforce, and many others are piling on with PR…
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