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Before it Was Cool: Oracle NetSuite AI and ML Dominance Goes Back

As the hype around AI reaches its peak, numerous well-known technology companies are eagerly capitalizing on the trend. From IBM’s AI-focused US Open advertisements to Microsoft and Google’s race to establish dominance in the field of generative AI, it seems that everyone is jumping on the bandwagon. However, one notable exception to this trend is…

Salesforce CPQ for Tech: Do more with Custom lead-to-cash Processes

Everyone wants custom these days. It’s especially hard for Tech companies, Consumer Packaged Goods, and Professional Services companies who need to build their operations to deliver customized products and services so that they can meet the unique needs of their customers. However, creating a custom lead-to-cash process that is efficient and effective can be challenging,…

Product-Led Growth (PLG) – Growth Through User Experience

What is product-led Growth (PLG)? Since 2018, the concept of product-led growth (PLG) has emerged as a major tenant of some of the fastest-growing SaaS companies that have exited at eye-watering multiples in recent years. Unlike traditional SaaS go-to-market strategies driven by large sales and marketing teams, organizations that embrace product-led growth place the product…

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