Salesforce Marketing Cloud Account Engagement

14 days to easier, faster, and more efficient marketing.

B2B Marketing Automation Software

Salesforce Marketing Cloud Account Engagement (previously known as Pardot) is a powerful tool that enables businesses to effectively engage with their customers across multiple channels. It allows businesses to create personalized and targeted marketing campaigns, automate customer journeys, and track customer interactions in real-time.

Through Account Engagement, businesses gain valuable insights into customer behavior, preferences, and engagement levels. This information helps them tailor their marketing efforts and deliver relevant content to the right audience at the right time.

Plative’s Launch package is specifically designed to get you up and running in just 14 days, so that you can begin filling your sales funnel with high-quality leads, as soon as possible.

marketing cloud account engagement

“My weekly sprint calls with Plative are one of the calls I enjoy most in my week! Thank you for the years of excellent service!”


Project Manager

What’s Included

We’ll help you import your existing base of prospects and customers into your new Account Engagement platform.

We’ll teach you how to generate leads with tailored landing page content for website visitors and convert them into prospects with custom forms.

We’ll help you set up smart cross-channel experiences, optimizing channel selection, and personalizing each moment in a seamless connected journey.

We’ll help you set up your list segmentations into subscriber groupings using demographic, geographic, and behavioural categories.

Once your setup is complete, we want to make sure you’re up and running – that’s why we’ll be hand-in-hand in creating, optimizing, and sending your first test email.

Once the first test email is launched, we’ll work with you to review the data and ensure that the reports are delivering back the right insights you need for the future.

Scale Salesforce Marketing Cloud With AI

A key feature of Salesforce Account Engagement is its AI-powered capabilities, which can take the guesswork out of lead and account scoring. By leveraging customer behavior data, Salesforce’s Einstein AI can identify the leads most likely to convert and the accounts with the highest likelihood to purchase. This allows marketing teams to focus their efforts on the most promising prospects.

As top Salesforce and Oracle Netsuite consultants, Plative has deep expertise in implementing and optimizing AI-powered marketing automation solutions like Salesforce Account Engagement. Take advantage of AI to drive efficient growth, align revenue teams, and maximize marketing ROI.

salesforce marketing cloud ai

A Proven Methodology, Made Possible by Hundreds of Deployments

Unlike most implementations, Plative Launch is structured to quickly deploy pre-built modules that we’ve meticulously perfected over hundreds of implementations. This means that you can realize value in record-time and leverage the best practices from hundreds of other similar companies.

Team introductions
Administrative access
Timeline & key dates

Process walkthroughs
Personalized sessions


User acceptance testing
Admin training
End-user training

Post go-live support
Ongoing innovation

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