Salesforce Marketing Cloud Personalization

With Marketing Cloud’s powerful personalization tools, you can deliver highly relevant and tailored messaging. Stand out and connect with customers in a much more meaningful way.


Improve Customer Relationships With Personalization

With the rise of digital channels and the increasing amount of data available, customers now expect personalized experiences and interactions with brands. In fact, 80% of consumers are more likely to make a purchase when brands offer personalized experiences.

Marketing Cloud Personalization offers real-time, cross-channel, 1-to-1 personalization, empowering companies to provide highly relevant experiences throughout the customer journey. The motivation behind this approach? Enhancing overall customer relationships and driving up engagement, conversions, and loyalty. 

marketing cloud personalization

“I’ve done software implementations before and it never goes how you think it will. With Plative, it went better than we thought it would. We completed the project early and came in under budget, leaving us with additional hours in the project to streamline and optimize automations for maximum efficiencies.”

Valerie Schopmann

Sr. Specialist of Demand Generation

What’s Included

Initial Environment Configuration

Ingest Salesforce Marketing Cloud Engagement Data

Standardize Identity Type Configuration

Web Personalization Campaign

Website Tracking Code Setup

Site Mapping

Training Sessions

Marketing Cloud Personalization: Implementation Outcomes

Real time website tracking

Advanced segmentation of prospects

Actionable data-backed insights

How Does Marketing Cloud Personalization Work?

Leveraging advanced algorithms and machine learning techniques, Marketing Cloud Personalization works by collecting and analyzing data from various touchpoints to create a comprehensive view of each individual customer. This includes their preferences, behaviors, and purchase history.

Launch Marketing Cloud Personalization:

  • Get individualized insight into site visitors and prospects
  • Break down siloed data in multiple marketing systems for a unified view of your prospects
  • Update content and segments in real time based on prospect behavior and new data points
  • Quickly test the effectiveness of digital marketing campaigns
salesforce marketing cloud personalization

A Proven Methodology, Made Possible by Hundreds of Deployments

Unlike most implementations, Plative Launch is structured to quickly deploy pre-built modules that we’ve meticulously perfected over hundreds of implementations. This means that you can realize value in record-time and leverage the best practices from hundreds of other similar companies.

Team introductions
Administrative access
Timeline & key dates

Provisioning
Process walkthroughs
Personalized sessions

Clarify
Build
Optimize
Migrate

User acceptance testing
Admin training
End-user training

Deployment
Post go-live support
Ongoing innovation

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