Join Marketing Cloud experts at Plative as we dive into why clients are leveraging an account based marketing strategy to create value.
We cover how companies and organizations are using Account Engagement (Formerly Pardot) and CRM Analytics as a one-two punch to execute and track their account-based marketing efforts!
What we cover:
- Overview of Marketing Cloud Account Engagement
- When to adopt account-based marketing
- Tips and tricks on getting Account Engagement optimized
- Tying it all together with CRM Analytics
