What to look for in a Salesforce Marketing Cloud Partner

As a leader, you’re charged with growing revenue despite economic headwinds. Having a solid marketing strategy is essential to making that happen. With the right marketing platform, you can accelerate through good and bad times by creating engaging campaigns that help them connect with their target audience and drive sales. 

Salesforce Marketing Cloud is a powerful tool that can help you get to know your customers, segment them based on their inherent and preferential data, personalize their experiences as they engage with your brand, and analyze your impact on them as well as the return on investment across your different campaigns and channels. However, with great capability comes complexity. Implementing Salesforce Marketing Cloud can be challenging, which is why it’s essential to have a strategic marketing partner to help with the process. 

In this blog post, we’ll explore the importance of having a strategic marketing partner to implement your Salesforce Marketing Cloud engagement platform, and show you what you should look for in your partner selection.

Expertise & Experience

When you work with a strategic marketing partner, you gain access to their expertise and experience. A good partner will have a deep understanding of the Salesforce Marketing Cloud platform and how it can be used to create effective marketing campaigns and automations. They will also have experience working with businesses of different sizes and industries, which means they can tailor their approach to your specific needs. By working with a partner, you can ensure that your Salesforce Marketing Cloud implementation is done right the first time, which will save you time and money in the long run. We’ve seen far too many companies struggle with trying to make their investment work with purely an out-of-box purchase. 

Access to Resources

Implementing a Salesforce Marketing Cloud engagement platform requires resources, including time, money, and personnel. When you work with a strategic marketing partner, you gain access to their resources. This means that you don’t have to invest in hiring and training new staff, purchasing additional hardware or software, or dedicating internal resources to the project. Instead, you can rely on your partner to provide the necessary resources, which frees up your team to focus on other important areas of your business. This will help avoid the continual scope creep of your investment and ensure you get the help you need to start making marketing upgrades immediately. 

Increased Efficiency

Implementing a Salesforce Marketing Cloud engagement platform can be a complex process that requires careful planning and execution. When you work with a strategic marketing partner, you can streamline the process and increase efficiency. Your partner will work with you to develop a customized implementation plan that meets your business goals and timelines. They will also be responsible for executing the plan, which means you don’t have to worry about managing the project internally. By working with a partner, you can ensure that your Salesforce Marketing Cloud implementation is completed on time and within budget.

Ongoing Support

Implementing a Salesforce Marketing Cloud engagement platform is just the first step in creating effective marketing campaigns. To ensure that you get the most out of the platform, you need ongoing support. When you work with a strategic marketing partner, you can get the support you need to succeed. Your partner will provide training and support to your team, which will help them become proficient in using the platform. They will also provide ongoing optimization and maintenance to ensure that your campaigns are running smoothly. At Plative, we strive to consistently send new updates on the hottest features and ongoing tips to ensure you’re getting the most out of your new tool. Whether it’s a quick email, slack, or a phone call, we’re here to help.

Competitive Advantage

Finally, working with a strategic marketing partner can give you a competitive advantage. By leveraging the expertise and resources of your partner, you can create marketing campaigns that are more effective than those of your competitors. You can also customize your platform specifically to your needs and to create advantages that your competitors might not be able to achieve with an out-of-the-box purchase. This can help you increase your market share, attract new customers, and retain existing ones. Many times, we’ve been the sidekick to the winning CMO, CFO, or CRO who needs to wrap their tool features around a specific marketing strategy. This is where we shine! Get in touch and see how Plative can help you achieve your business goals.

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