Salesforce Gives You The Foundation, We Make it Hyper Relevant

Financial Services Cloud: The Best of Salesforce for Financial Institutions

Salesforce Financial Services Cloud is a purpose-built CRM for banks, wealth managers, insurers, and capital markets firms, with pre-configured data models, workflows, and tools for managing accounts, policies, holdings, and complex relationships.


It includes native support for accounts, policies, holdings, households, and complex relationships, along with tools like the Actionable Relationship Center and integrations with Data 360, Einstein, and Agentforce for AI-driven insights and automation.

FSC can be activated within an existing Salesforce environment, allowing firms to extend their current setup without starting over.

We help bridge the gap between out-of-the-box functionality and real-world requirements by configuring data models, integrating with core systems, and deploying solutions tailored to your business.

“When my partners and I were looking for a central source of truth, Salesforce Financial Services Cloud stood out as a clear leader and Plative helped us bring it to life.”

— Managing Partner, Veritas Financial

Financial Services Cloud, Built for How You Operate

Designed for the workflows, relationships, and complexity unique to financial services.

Wealth Management

Unify client households, financial goals, and portfolio data with AI-driven insights and real-time alerts for proactive advising.

Insurance

Manage policies, claims, and renewals with integrated systems and AI-driven service and sales workflows.

Capital Markets & Private Equity

Manage deal pipelines, investor relationships, and portfolio operations in one platform built for complex financial ecosystems.

Retail & Commercial Banking

Deliver digital onboarding, lending, and service experiences with integrated systems and built-in compliance.

Institutional Asset Management

Empower distribution teams with real-time fund data, AI insights, and unified management of institutional and private client relationships.

AI Agents Built for Financial Institutions

Agentforce for Financial Services provides pre-built AI agents grounded in industry data and contextualized for banking, wealth management, and insurance. These agents go beyond chatbots: they autonomously retrieve data, create action plans, execute tasks, and escalate to humans when needed.

Banking Service Assistance

Handle account inquiries, disputes, and payments autonomously to reduce call volume.

Wealth Advisory Support

Generate pre-meeting briefs and automatically log notes and next steps into Financial Services Cloud.

Insurance Service

Answer coverage questions, manage claims inquiries, and surface renewal opportunities.

Our AI Solutions for Financial Services

Automate call transcription, meeting prep, and CRM updates across financial services.


Financial Services Cloud in Action


Go Live in 60 Days with Plative Launch

For firms implementing FSC for the first time, we offer accelerated Launch packages for the two most common entry points.

“Plative was instrumental in creating an efficient client database that met the needs specific to our firm.”

— Sweetwater Private Equity

Ready to give your firm a true industry CRM?

Whether you’re an RIA modernizing client management, an insurance brokerage integrating Applied Epic with Salesforce, a PE firm building deal pipeline and LP management, or a bank digitizing onboarding and lending, Plative brings the Financial Services Cloud expertise, industry knowledge, and cross-platform capability to get your firm operating on the CRM purpose-built for financial institutions.


Let's Get Started