So, you’re interested in Salesforce Data Cloud…

Where should you start?

Salesforce Data Cloud isn’t just another data platform

Salesforce Data Cloud, formerly known as Salesforce DMP (Data Management Platform), is a tool that allows organizations to seamlessly integrate existing repositories of high-quality first and third-party data into the Salesforce ecosystem. This treasure box of information enables for-profit and non-profit businesses alike to unify and enrich customer data so they can personalize every customer experience at every touch point, get deeper insights from those interactions, and drive smarter decision-making in real time.

What is Salesforce Data Cloud?

Salesforce Data Cloud, formerly known as Salesforce DMP (Data Management Platform), is a data management and analytics platform that enables companies to collect, unify, and activate their customer data from various sources. One major benefit of Data Cloud is that it integrates with other Salesforce products, including Sales Cloud and Marketing Cloud, providing a comprehensive view of the customer journey.

Salesforce Data Cloud is more than just a place to store information. It’s a complete service designed to meet the needs of businesses that focus on customer relationships. It combines detailed consumer, business, and geographic information with the main Salesforce platform to improve customer service, make operations more efficient, and help with smart decision-making to drive growth.

The essence of Data Cloud lies in its ability to democratize data, ensuring that every department can take advantage of its capabilities, without the traditional constraints and complexities data integration often implies.

Whether you’re a Salesforce user, dabble in NetSuite, or tap into a tech stack as deep and diverse as your business needs, with Data Cloud you can:

  • Ingest data from multiple sources
  • Unify data with Identity Resolution
  • Calculate insights
  • Visualize data in Tableau
  • View consolidated data on contact record

How Does Data Cloud Work?

Salesforce Data Cloud is a large pool of information that includes both organized and less structured data. This data is updated in real-time, ensuring that the information stays current and useful for fast-paced business needs.

But how does one find the data they’re looking for within this large pool of data? Data Cloud employs a range of advanced analytics tools, such as AI-powered predictive models and machine learning algorithms, to surface the information that matters most for a given business use case. Tools such as Customer 360 also provide a holistic view of each client, helping businesses to personalize and optimize every interaction.

Data Cloud improves by learning from how people use it. The more it’s used, the smarter it gets, creating a cycle of getting better through machine learning and human guidance.

data cloud salesforce

The Role of AI in Data Cloud

AI plays a pivotal role in enhancing Salesforce Data Cloud’s capabilities. Through the integration of Einstein AI, Salesforce’s proprietary artificial intelligence, Data Cloud can automate data analysis, empowering businesses to anticipate customer needs and make strategic decisions swiftly. This level of automation ensures that businesses are not only reacting to the current market dynamics but are also proactively preparing for future developments. 

Moreover, with AI being used to clean, organize and enrich data sources in the Data Cloud, businesses can operate more effectively knowing that they are working with accurate and up-to-date information, helping save time and make more informed decisions. 

AI also plays a role in Data Cloud’s data security, with advanced AI algorithms continuously monitoring for any anomalies or suspicious behavior to ensure the safety and privacy of sensitive information.

Implementing Data Cloud

Our Salesforce experts are here to help, ensuring you get the most out of your data. That’s why Plative’s roadmap is dedicated to evolving with Data Cloud. For users, this translates into continuous innovation, sticking close to cutting-edge developments, and leveraging evolving capabilities. 

With Data Cloud, you get instant insights to make smart decisions, improve your operations, and grow your business. Let us show you how to make your data work for you. 

Plative is your trusted, holistically experienced partner for managing the whole tech stack as well as large volumes of data across tools and industries, from financial services to nonprofit sectors and more. That’s why we have certified, experienced Data Cloud specialists at the ready to further our commitment to helping you harness the real power and capabilities of Salesforce. 

Written by

Aaron Pratt

Associate Director, Marketing Cloud

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